TABLE OF CONTENT

PART I: AN OVERVIEW AND MY OBJECTIVES

1. The strategic management process : An overview

2. My objectives

PART II: THE FIVE TASKS OF STRATEGIC MANAGEMENT

1. Developing a strategic vision and business mission

2. Setting objectives

3. Crafting a strategy

3.1 Strategy and entrepreneurship

3.2. Why company strategies evolve

3.3. What does a company's strategy consist of?

3.4. Strategy and strategic plans

4. Strategy Implementation and excution

5. Evaluating performance , reviewing new developments

    and initiating corrective adjustments

PART III: EXAMPLE OF SMP - UNILEVER'S "THE PATH TO

              GROWTH"

1. Unilever's strategic vision and business mission

2. Objectives of "The path to growth"