Rights and Solutions to improve Trademark protection in Vietnam

Research Title :

Rights and proposals to improve payment using

credit card in Vietnam

Victorious Stars Group - Foreign Trade University

- Tran Quoc Hoan - (Leader)

- Nguyen Thi Phuong Thanh

- Vu Minh Hai

- Nguyen Quyet Huong

TABLE OF CONTENT

INTRODUCTION

CHAPTER I: SOMETHING TO KNOW ABOUT CREDIT CARD

I. Credit card and Merchant account

1. Credit card

2. Merchant account

II. Kinds of credit card

CHAPTER II: USING CREDIT CARD AND MERCHANT ACCOUNT

I. Why is credit card acceptance important for business?

1. Increase revenues and profits

2. Attract more customers, especially foreign tourist & investors

3. Reduce the cost of cash protections and cash transportations

4. Convenient for finance management

5. To create a payment and trade civilization

II. Kinds of business can do credit card and merchant account

III. Risks in using and payment by credit card

A. Kinds of common risks

1. Fraudulent application

2. False card

3. Lost-stolen card

4. Never received issue

5. Account takeover

6. Mail, telephone order

IV. Why have to accept payment by credit cards?

1. Cardholders

2. Merchant or retailer

3. Banks

V. Type of equipments should business use to process credit

cards

1. For restaurant owner, retailer, or home-base business owner

2. For customer-operated POS equipment

VI. Transaction process

1. Transaction processing Step-by-step

2. Automated settlement and reporting

CHAPTER III: RIGHTS AND PROPOSALS FOR PAYMENT USING

CREDIT CARD IN VIETNAM

I. Rights of payment using credit card

A. In international markets

B. In Vietnam

1. Competition environment

2. Issuing field

3. International payment using credit card

4. ATM system and debt card

5. Customers

6. Cardholders

7. Accepted-credit card places